,“With the implementation of work-from-home and extended lockdown, consumers have become intimately familiar with e-commerce, as the segment has grown exponentially in the past 18 months,” said Datuk Johnny Mun, senior adviser to the 4As and organising chairman of the Putra Brand Awards 2021.
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PETALING JAYA: Celebrating trusted brands that stand the test of time, the Putra Brand Awards is returning in 2021 for its 12th edition.
The awards event is targeted to be held in November. The branding awards were created in 2010 by the Association of Accredited Advertising Agents (4As) Malaysia in association with Malaysia’s Most Valuable Brands (MMVB), to provide marketers with a platform upon which to assess their brand effectiveness.
Also known as the “People’s Choice Awards”, the awards this year will connect with consumers through 25 media outlets, across the spectrum of print, digital, outdoor, online, and broadcast in the country.
“Notwithstanding the many challenges brought on by the pandemic in 2020, there was an enthusiastic response from members of the public participating in the previous edition of the Putra Brand Awards.
“The results of these ‘money-cannot-buy’ awards are a resounding testament to consumer choice and brand awareness, and a clear indication that brands should continue to invest in maintaining the conversation with consumers.”
“In its 12th year, the Putra Brand Awards will be introducing a new category for e-commerce brands that operate in Malaysia, a segment that had already been flourishing prior to the pandemic.
“With the implementation of work-from-home and extended lockdown, consumers have become intimately familiar with e-commerce, as the segment has grown exponentially in the past 18 months,” said Datuk Johnny Mun, senior adviser to the 4As and organising chairman of the Putra Brand Awards 2021.“Consumers also expect brands to play their part and help them in their daily lives, without exploiting the situation. Brands that have the wherewithal to find this balance, while persevering through the challenging economic environment, will be the ones that find enduring success, ” said 4As president, Andrew Lee.(file pic) The awards are organised by the 4As in collaboration with the Star Media Group.
Measured by a robust consumer research methodology, the online survey will commence in early August. Consumer responses will be captured directly by research company Ipsos, with the number of respondents expected to surpass the nearly 6,000 consumers who placed over 18,000 votes for 400 of their favourite brands in 23 individual categories during the 2020 edition.